How My Time At Salford Business School Has Prepared Me To Level Up My Business (& Myself!)
2023 has been a pretty exciting year, and with the launch of this new website, I thought I'd give you the lowdown on what I've been up to so far...
Studying for my Master's degree alongside running my business has been both challenging and rewarding.
Keep reading to find out more about me, Juiced and what life has been like studying for a degree whilst running a start-up social media marketing agency.
I launched Juiced around the time I applied for my course. After 3 years of experience in marketing, I was left in a crossroads scenario.
Do I try out going freelance?
Or do I look for another job?
I knew I'd end up regretting not giving things a try... so I decided to choose Juiced!
I also decided to study a Masters's degree so that I could learn more about the theory behind digital marketing and grow my knowledge.
I was a bit nervous, could I manage to balance uni and business?
I decided to take the plunge...
I've always been a highly creative person, but something like social media marketing never came to my mind, until...
The pandemic happens.
I graduated from uni with a degree in Filmmaking and no clue what I was going to do next. One perk of lockdown was having LOADS of time to think.
I wanted my future career to be fulfilling. I needed way more structure than the film industry could provide but with the freedom to be creative.
So, I decided to give marketing a try. I gained 3 years of industry experience before launching my own business: Juiced.
Juiced is a social media marketing and personal branding agency. Based in Manchester, we help our clients spice up their socials and power up their personal brands. And we have fun doing it!
Our services include:
Social Media Management
Gen Z Marketing
Coaching & Consultancy
We infuse creativity into everything we do (the name was inspired by the whole creative juices thing!)
Living in (and loving) Manchester, I didn't want to stray too far from home. Lucky for me, Manchester is a huge city for business and the perfect place for me to study!
It was a bit of a shock to the system being back in education after 3 years in the working world, but I managed to settle in quickly.
1. A Deeper Understanding
Studying at Salford Business School has allowed me to learn important marketing theory. I know some people say practice > theory, but why not a tasty mix of both?
In our first module, we learnt about building a digital marketing strategy. I've definitely put this into practice when building and optimising a social media marketing strategy for my clients.
Our second module went into consumer behaviour. I really enjoyed this as we learnt about how psychology, sociology and more can affect buyer behaviour. This is something that is crucial to understand if you want to maximise your results!
During our third module, we learnt about digital marketing communications and how to choose the perfect marketing mix. Not gonna lie, this wasn't my favourite module, but it's okay because it got better...
My final (and favourite) module was all about using search and social media marketing to level up our personal brand. As you can imagine, I loved this!
2. Learning that I CAN
Running a business whilst studying a Master's degree isn't for the fainthearted. It's been a wild ride and there were definitely some moments where I thought, "can I do this?"
(Spoiler: I can)
I'm a big believer that the greatest results come from pushing yourself out of your comfort zone, and this year has done just that!
I've learnt so much about myself over the past 8 months, and I'm so grateful for this experience.
3. Connection Is Key
I've met so many amazing and talented people during my course. I'd like to say a massive thank you to the connections I've made, I can't wait to see you all achieve big things!
I'd also love to show my appreciation to my lecturers who have helped me, challenged me and inspired me.
The people around me have made my experience so special and I'm so happy to have shared it with them!
So uni isn't over yet... I still have my dissertation to do but then I'll be finished in January 2024.
This year has gone super fast!
After graduating, I'll be continuing to grow and scale Juiced, and I hope you all join me on this journey!
I'm really excited to see what the future has in store for myself and my business!
Thanks for reading, let me know in the comments what you think of the new website!
And don't worry, there'll be many more blogs to come!
Until next time,